Expert Copywriting for the Performing Arts
Copywriting and Marketing Direction for Ballet Schools and Companies
Help Your Dancers Grow;
Impact Your Community
As the Artistic Director, you have dedicated your life to ballet. Every day you strive to help your students grow and become the best dancers they can possibly be. Your passion is evident in every class you teach and every student you interact with.
Not only that, but you want to share this passion and art form with everyone in your community.
Performing throughout the city allows children and adults alike to experience the magic of ballet. They will be whisked away to fairytale places, seeing princesses and magical animals. Or maybe you transport them to the ancient times of royalty, gypsies, and jewels.
Being an Artistic Director, you have to be very hands-on in your business. There are so many things to balance at once and the list you have never seems to get smaller.
Not only do you have a school or company to run, you have to:
Oversee your dancers and teachers
Teach classes
Run or collaborate on rehearsals
Network and connect with sponsors
Schedule performances or outreach programs
… And SO much more
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Attract Your Audience
Many people are not aware of the amazing ballet instruction you regularly provide. So let’s get them onboard.
With captivating ballet copywriting, we can focus on speaking to the parents. We will provide consistent and engaging content that will encourage them to enroll their children in your classes.
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Impact Your Community
Your school impacts the whole community through performances and classes. You are showing people what a beautiful artform ballet is.
With consistent marketing, you will reach parents who are looking for a ballet school for their kids. You will even get new audience members that have never heard of your company, turning them into long-time supporters.
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Gain Time
When you have the words working for you, you have more time to spend doing what you really love… BALLET.
Whether that is teaching more classes, or being more present in your company, you can fully immerse yourself in your passion once again.
No longer will you lie awake at night, wondering if you will have enough students to be able to buy those costumes you need for Nutcracker this season.
Hello there, I’m Isabella
I am a ballet enthusiast through and through. With over 15 years in the ballet world, I know how passionate you are about your work.
Ballet is such a beautiful art form! You want to give the joys of ballet to as many people as possible. But this can only be done when they know about your company.
You already do so much to keep your school and company running, you just don’t have the extra time to put toward your marketing. There are simply not enough hours in the day.
But what if there was a way to be fully present in your business AND have engaging marketing, bringing in new students and audience members?
As a copywriter for the performing arts world, I work with you to build a marketing strategy that is authentic to your school.
We will work together to get your name to the top of Google. A few simple tricks can increase your SEO traffic, get more parents to read your website, and boost your enrollment.
Portfolio
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Vaganova Technique Blog
This is a practice blog I wrote, detailing the Vaganova technique. Here, I am highlighting the different aspects that make Vaganova stand out from other techniques.
I used a technical, yet youthful tone to convey the importance of this technique, but also how quickly dancers can grow and improve with this training.
My goal with this blog is to encourage parents to sign up for the newsletter of this fake school. Then they would get updates about the school, and eventually enroll their child into classes.
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Homepage for Ballet School
This is a practice homepage for a fake ballet school and trainee company. In this piece, I am engaging with the reader through imagery and storytelling techniques.
I used a professional, yet welcoming tone to engage with the parents and appeal to their curiosity.
Then I showcase what to expect, the ballet technique taught, and the different classes offered. I encourage parents to schedule a free tour of the school and enroll their children in the programs.
Services and Rates
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Website Bundle: 5 Pages
Your website is the most important type of copy for your ballet school. It acts as your personal 24-hour customer service center.
Everything a parent needs to know will be found on your homepage. Then, through buttons, we will direct them to the correct page where they can find more information on the subject.
Each webpage is optimized with SEO, getting your business in front of exactly the right people. SEO is so important because once it is written, that’s it! It does all the work for you after that point. As soon as we optimize your website, you can just sit back and watch it work, bringing new clients to your door.
For the Website Bundle: $1500
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Blog Bundle: 4 Blogs a Month
SEO-optimized content not only includes website copy, it also includes blogs. I suggest blogs for ballet websites because it is very important to continuously update your website.
When writing blogs, we will brainstorm relevant ballet topics. Blogs often answer the exact question a parent might have before enrolling their child in your school. You will immediately come across as an expert in the subject of ballet and gain trust in parents even before they visit your school.
Not only do blogs help your reader, it also helps immensely when it comes to ranking well on Google. Every time a blog is read, your entire website gains authority in Google’s eyes. This makes it easier to organically draw in traffic to your website.
For a 4-Blog Bundle: $1000
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Monthly Retainer Work
Are you looking to:
get more students walking through your door
continuously add value to your website
boost your SEO
and rise through the ranks on Google
Ask about my Monthly Retainer Offers!
As a copywriter for ballet schools, I offer discounts between 10-20% for projects continuing month to month.
A la Carte Pricing
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Individual Website Pages
Each webpage is optimized with SEO, getting your business in front of exactly the right people.
SEO is so important because once it is written, that’s it! It does all the work for you after that point. Once your website is optimized, then just watch it work as it brings new clients to your door.
$350 each
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Individual Blogs
Writing that uses imagery and storytelling techniques, ballet-specific keywords throughout, encouraging clients to sign up for a newsletter or schedule a tour
Every time your blog is read, the entire website gains authority on google. You will easily rank higher and get more traffic to your website.
$300 each
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Email Newsletters
Promote new classes or programs, open houses, outreach programs and performances you have coming up. With newsletters, you can keep everyone up to date. It is also a great way to grow your email list and get new students!
$150 each
Please note: My minimum for completing a project is $200
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Social Media Posts
Promote upcoming events and performances within your school or company. We will also connect any blogs or events in your newsletter to social media posts so that everyone knows what is going on in your school.
$50 each
Please note: My minimum for completing a project is $200
Why I Love Writing For Ballet Schools
Hello again! I’m Isabella, an expert copywriter for the performing arts – and someone who absolutely LOVES ballet.
Throughout 15 years as a ballet dancer, I learned the ins and outs of just about everything that goes into running a ballet school. During that time, I helped out as a substitute teacher, seamstress, and organizer for shows. I lived and breathed ballet, each and every day.
But, after an injury forced me to quit, I searched for a new passion that would light me up the way ballet did…
And wouldn’t you know, everything comes back full circle!
Through studying copywriting for ballet schools, I learned how to take the knowledge I gained from ballet and apply it to help Artistic Directors just like you.
This is where I come in
We will work with SEO to get you on the first page of Google. You know, that elusive thing that makes your website magically appear #1 on Google.
You will finally get the recognition you deserve!
Not only am I passionate about ballet but I love helping Artistic Directors. By working with me, we will make your marketing way less stressful.
You have already done the hard work of:
Starting a ballet school
Getting students
Opening a performance company
Putting on performances once or twice a year
And you have more important things to worry about than your marketing strategy.
With our shared passion for ballet and my copywriting knowledge, we will connect with parents and ballet enthusiasts all over your city!
We will talk directly to parents who want to enroll their kids in ballet class by highlighting your school and the classes you offer.
We also will connect with people who love going to the ballet, by showing them the beautiful performances you put on for your community.
Pretty soon, you will get more business than you know what to do with!
Let’s Connect!
Curious on what the next steps are?
When you reach out to me, we will begin with a 15-minute consultation call.
During this call, we will talk about:
Your dreams for your school
The classes you offer
Your website
Current marketing strategy
SEO you are already using
How working together will help you get your time back
Fill out the form to reach out and we will schedule a time to meet.
Even if you aren’t quite sure about increasing your web traffic yet, I would still love to talk with you! I can answer any questions you may have about ballet copywriting or we can workshop marketing ideas for your school.
I’m excited to speak with you!
Frequently Asked Questions
When you consider working with a copywriter, it can bring up a lot of questions. Hopefully, I have some answers here!
What is a ballet and performing arts copywriter?
A ballet copywriter writes engaging, SEO-infused content that brings people to your site organically. This means your ideal clients (parents and people looking to go to the ballet) will find you on the Google Search Results page, without having to do a whole bunch of digging.
Your copy will sound authentic to you. I work hard to mirror your voice and values throughout the writing. This will engage with parents and audience members, encouraging them to take action.
Why do I need a ballet copywriter?
Ballet copywriters, like me, are highly skilled in their niche. My job is to have people engage with the content your school is putting out there in the online world. This will entice them to go to a performance or take a tour of your studio.
I am skilled in SEO, which allows your school to reach more people organically – without paid ads.
What is copywriting?
Copywriting is a conversation with your audience that evokes a certain action (like enrolling in your classes). We will talk to them about what their needs and desires are, and tie it into how your school is exactly what they are looking for.
Copywriting is all about consistency. When you continuously engage with parents, this puts your school in the forefront of their brain. If they have been debating whether or not to enroll their kids in your school, showing up in their inbox and on social media will encourage them to actually take that tour of your studio.
Copywriting is not the writing style of those English papers you turned in at school. We want to be friendly and conversational, meeting people where they are at. The type of writing, while still being professional, will feel like they are talking with you one-on-one in a casual conversation.
What is SEO?
Search Engine Optimization (SEO) is a digital marketing strategy. It focuses on your site’s online presence to increase your visibility on search engines like Google, Bing, etc.
By sprinkling SEO and SEO keywords – words frequently searched in the Google search bar when looking up ballet schools – on your website, ballet copywriting can help you rise through the ranks of that first page of Google.
Which in turn, brings in more leads (parents and people looking to go to the ballet) to your website organically. All without paid ads.
What is your payment plan?
I require a 50% deposit upfront. The other 50% is due once the first draft is completed. This includes one round of edits to ensure the copy captures your authentic voice and values.